KURE Oxygen Water, a revolutionary new bottled water, has achieved Informed Sport certification, making it a safe and reliable choice for elite athletes. The Informed Sport programme is a globally recognised quality assurance scheme for sports supplements and nutritional products. It ensures that products are free from substances banned in sport, offering the highest level of quality control by testing every batch.
KURE Oxygen Water represents a major innovation in bottled water. Developed using patented technology in the UK, KURE infuses high-quality spring water with stabilised oxygen, an achievement that has long been considered impossible. The company claims that KURE delivers more oxygen to the body simply by drinking it, a breakthrough that could significantly enhance athletic performance.
Andrew Blow, KURE’s Chief Product Officer, explained the potential benefits of this innovation: “The role of oxygen in boosting athletic performance is well understood, and KURE contains 10 times more oxygen than any other bottled water available. Better yet, KURE is completely pure, with no chemicals or additives – it’s water in its purest form.”
KURE’s certification from Informed Sport adds further credibility to its claims. The programme, established in 2008, is a global testing scheme designed to provide athletes with confidence in the supplements and products they consume. All certified products are tested using ISO/IEC 17025 accredited methods, which are the gold standard in the supplement industry. The programme screens for more than 285 substances banned in sport to ensure products meet the highest safety standards.
Paul Klinger, Head of Global Business Development at Informed Sport, praised KURE for its commitment to quality: “Achieving certification with Informed Sport highlights a brand’s dedication to delivering a high-quality product. When athletes see the Informed Sport logo on KURE packaging, they can be assured that every batch has undergone rigorous testing and passed our robust certification process. In addition to banned substance testing, we conduct a manufacturing assessment and raw material review to further reduce the risk of contamination.”
The certification is important for athletes who rely on assurance that the products they consume are free from banned substances. Many elite sportsmen and women use the Informed Sport database to check the supplements they take, helping them avoid any inadvertent doping violations.
KURE’s innovative approach stems from a lengthy scientific research programme that has led to this breakthrough in bottled water technology. While many products claim to enhance athletic performance, KURE’s stabilised oxygen infusion sets it apart. The company’s claim that it can provide ten times more oxygen than standard bottled water could make it an attractive choice for those looking to improve their endurance and overall performance.
With its certification from Informed Sport, KURE is now positioned as a trusted option for elite athletes, offering both purity and performance in a single bottle. As the demand for clean and effective sports products grows, KURE Oxygen Water appears set to carve out a significant place in the market.
For further details on the Informed Sport programme, please visit sport.wetestyoutrust.com.
