Grey/Ven, the luxury fashion brand known for its understated elegance, has appointed renowned designer Ilana Kugel as the Creative Director for its women’s collection. The announcement arrives ahead of Grey/Ven’s highly anticipated runway show at New York Fashion Week (NYFW) in February, where the brand will also unveil its inaugural luxury handbag collection alongside Kugel’s debut collection for the label, titled “The Journey” for Fall/Winter 2025.
Kugel, a CFDA-recognised designer, is celebrated for her previous work with Koral swimwear and for being the first designer in the athleisure category to be inducted into the Council of Fashion Designers of America. Her association with Grey/Ven dates back to the brand’s Resort and Pre-Fall collections, which she helped curate. Now, Kugel is set to present her first major collection for the brand, aiming to make a lasting mark in the luxury fashion space.
Scott Weissman, CEO of Grey/Ven, expressed his enthusiasm for Kugel’s appointment. “Ilana Kugel’s appointment is a monumental moment for Grey/Ven. Her expertise in contemporary design brings a refreshing new direction to our women’s collection. We’re also excited for her to oversee the creative vision for our expanding range of luxury handbags and accessories, which will be pivotal in shaping Grey/Ven’s future.”
Kugel’s first collection for Grey/Ven, “The Journey,” embodies a minimalist yet refined aesthetic, drawing inspiration from the calming beauty of a desert sunset. The Fall/Winter 2025 collection features an assortment of sweaters, dresses, and lightweight layering pieces, each designed with effortless sophistication in mind. Soft merino wool and ethereal silk accents complement earthy tones, creating a collection that speaks to the free-spirited wanderer. The collection’s luxurious textures and suede-like finishes capture the essence of timeless style.
“I am thrilled to introduce ‘The Journey’ with Grey/Ven,” said Kugel. “This collection is designed with longevity in mind, offering pieces that will resonate with the wearer for years to come. It’s an honour to work with a brand so deeply committed to the future of design.”
As announced in the CFDA Fashion Calendar, Grey/Ven will showcase the FW 2025 collection at a runway show on February 7th at Casa Cipriani during New York Fashion Week. This event will also highlight the brand’s expansion into the world of luxury leather goods, marking a new chapter for the brand. The new collection will include high-end handbags and accessories that complement the ready-to-wear line and emphasise Grey/Ven’s dedication to exceptional craftsmanship.
Grey/Ven’s Resort collection will be available in stores and online shortly, while “The Journey” FW 2025 collection and the luxury leather goods line are set to launch in Fall 2025. For updates on the collection, visit greyven.com.
