A new survey of over-1,000 adults aged 50 and above has revealed that 78% view romance as a crucial part of their emotional wellbeing, highlighting the ongoing importance of love and connection in later life. The findings challenge common stereotypes that suggest older adults are less interested in romance, revealing instead that meaningful relationships continue to thrive beyond middle age.
The research, commissioned by Uplifts, a leading homelifts manufacturer, sheds light on the evolving nature of romance for older generations. Despite societal assumptions about declining interest in romantic relationships as people age, the survey found that 95% of respondents agree that romance transcends age boundaries. Furthermore, 82% of those surveyed reported a more profound understanding of their romantic desires now compared to their younger years, underscoring the depth and richness that romantic connections can bring later in life.
The survey findings also highlight the growing confidence of older individuals in expressing their romantic desires. A significant 74% of respondents feel more liberated to be open about their romantic feelings, and 34% do not find it difficult to maintain romance after the age of 50. Additionally, 16% stated that they now value romance more than they did when they were younger, indicating a shift towards prioritising emotional connection as they age.
The research also reveals a sense of inspiration drawn from iconic cultural figures. Richard Gere, famed for his roles in romantic films, Bridget Jones, known for her tenacious pursuit of love, and Dorien Green from Birds of a Feather, whose fearless confidence captivated audiences, were all named as inspirations for romantic attitudes. TV star Lesley Joseph, who portrayed Dorien Green, has long advocated for embracing life at every age and believes that confidence is key when it comes to maintaining romance.
“Life is for living at every age,” said Joseph. “Seizing opportunities and embracing new adventures becomes even more rewarding when you feel secure and comfortable in your own home.”
The research also emphasised the importance of a comfortable and accessible living environment in fostering romance. Home adaptations such as homelifts, which eliminate physical barriers in the home, can significantly improve quality of life, independence, and ultimately, romantic relationships. Uplifts suggests that simple changes, such as installing a homelift, can create a more inclusive and empowering space, allowing couples to enjoy their home fully and nurture their relationships.
As we approach Valentine’s Day, Uplifts aims to challenge outdated perceptions of love in later life, stressing that romance isn’t about grand gestures but about the everyday connection, comfort, and confidence that a well-adapted home provides. The survey underscores that, for many, love and romance continue to be powerful drivers of emotional and physical wellbeing, no matter their age.
This research presents a reminder that the pursuit of love and connection is timeless—romance remains an essential part of life at any age.
