In 2024, searches for “Gen Z slang” in the UK skyrocketed by more than 900%, largely driven by the influence of platforms like TikTok and other social media channels. This sharp rise reflects a growing interest in the ever-evolving language of younger generations, highlighting its increasing role in how we communicate, particularly online.
In response to this trend, business administration experts at Vera conducted a study to uncover the text abbreviations most frequently searched for by Brits. Using data from the online analytics tool Ahrefs, they examined 114 abbreviations, analysing search phrases like ‘XX meaning’, ‘What does XX mean’, and ‘XX definition’. Their findings shed light on the abbreviations that confuse the UK public the most, with the top 20 abbreviations ranked by search volume.
SMH Tops the List of Most Googled Abbreviations
Leading the list with 61,050 average monthly searches is SMH, which stands for “shake my head.” Often used to express disbelief or frustration, SMH has become a common feature of online discourse, especially in social media interactions. The term first appeared on Urban Dictionary in 2004 and has since garnered over 25,000 upvotes. Its enduring popularity suggests that, while familiar to some, a significant number of users still seek clarification on its meaning.
Following closely in second place is POV (point of view), with 40,430 average monthly searches. Widely used across platforms like TikTok and Instagram, POV has evolved into a popular tag for content creators. Videos often use the POV format to place viewers directly into specific scenarios, ranging from mundane daily activities to imaginative or comedic situations. The abbreviation’s dual role in both social media and traditional media as a technical term has contributed to its high search volume in the UK.
NSFW and FOMO Also Among the Most Searched
In third place is NSFW (Not Safe For Work), which sees 20,150 average monthly searches. This abbreviation serves as a warning for content that may be inappropriate in a work setting or on work computers. With the blurred lines between professional and personal lives in the age of remote working, NSFW has gained prominence as a useful label for potentially sensitive material.
FOMO (Fear of Missing Out) ranks fourth, attracting 16,110 searches each month. Popularised through social media, FOMO describes the anxiety individuals feel when they perceive others as having more exciting or fulfilling experiences. Its rise coincides with the increasing pressures of maintaining an active online presence.
Workplace Abbreviations and Old Favourites Still Confuse
While social media trends dominate the list, abbreviations more commonly associated with the workplace have also seen high search volumes. IIRC (If I recall correctly) ranks ninth with 12,910 searches per month, highlighting the blend of professional and personal jargon in digital communication.
Other notable mentions include YOLO (You only live once), which, despite being considered outdated by some, still ranks 18th on the list with 9,910 average monthly searches. This suggests that the abbreviation, which became a cultural phenomenon in the early 2010s, continues to hold some curiosity. TBD (To be determined) rounds out the top 20, used predominantly in event planning when details are yet to be finalised, with 8,210 searches.
Top 20 Most Googled Text Abbreviations in the UK
| Rank | Text Abbreviation | Average UK Monthly Search Volumes |
| 1 | SMH | 61,050 |
| 2 | POV | 40,430 |
| 3 | NSFW | 20,150 |
| 4 | FOMO | 16,110 |
| 5 | TLDR | 15,810 |
| 6 | IYKYK | 15,110 |
| 7 | OFC | 14,260 |
| 8 | IMO | 14,110 |
| 9 | IIRC | 12,910 |
| 10 | HMU | 12,630 |
| 11 | LMAO | 11,510 |
| 12 | AFK | 11,310 |
| 13 | NGL | 11,120 |
| 14 | OOTD | 10,810 |
| 15 | TBH | 10,530 |
| 16 | TTYL | 10,410 |
| 17 | DM | 10,310 |
| 18 | YOLO | 9,910 |
| 19 | FWIW | 8,210 |
| 20 | TBD | 8,210 |
Changing the Way We Communicate
The surge in searches for abbreviations like SMH, POV, and FOMO underscores how digital communication is evolving. Short-form content on platforms like TikTok has not only influenced language but has also shortened attention spans, with TLDR (Too long; didn’t read) ranking fifth with 15,810 searches each month.
As the language of the digital age continues to shift, these findings reveal the challenges that many Brits face in keeping up with Gen Z’s ever-changing slang.
