New research has identified Generation Z as the most “chronically online” generation, spending an average of 3.6 hours daily on social media and streaming platforms. This data, analysed by QR Code Generator from sources including Ofcom and Uswitch, highlights the evolving patterns of internet usage across different age groups in the UK.
The study, which evaluated social media engagement, streaming habits, smartphone dependence, and general internet access, found that younger generations are significantly more immersed in digital life compared to their older counterparts. Gen Z, defined as those aged 16 to 24, leads the way with their extensive use of online platforms. In stark contrast, the older Baby Boomers and the Silent Generation (aged 65+) spend markedly less time online, averaging just 52 minutes per day.
According to the research, Gen Z not only spends the most time on social media and streaming but also shows the highest percentage of individuals spending over 23 hours online each week—53%. This is followed by young Millennials (aged 25 to 34) at 51%, and older Millennials (aged 35 to 44) and young Gen X (aged 45 to 54) at 48%. Meanwhile, only 16% of older Baby Boomers and the Silent Generation spend this amount of time online weekly.
The report also reveals that over 90% of all generations except for the older Baby Boomers and the Silent Generation have internet access at home. Notably, 71% of older Baby Boomers and the Silent Generation have home internet access, reflecting a significant digital divide.
In terms of social media engagement, the study found that while Gen Z leads in time spent on platforms like TikTok, with an average of 58 minutes per day, older Millennials spend the most time on Facebook and Messenger, averaging around 48 minutes daily. Instagram usage is relatively low across all generations, with Gen Z spending an average of 25 minutes daily, and young Millennials spending 20 minutes.
Snapchat is a preferred platform for Gen Z, who spend nearly an hour each day on it, compared to just four minutes per day by Baby Boomers and the Silent Generation. TikTok, now the most popular social media app, sees Gen Z spending an average of 58 minutes daily, while young Millennials spend 36 minutes. Conversely, older generations show less engagement, with average usage under 10 minutes per day.
YouTube also remains highly popular, with Gen Z spending 58 minutes daily watching videos, while older Millennials average 27 minutes. Despite its popularity, Twitch sees minimal engagement across all age groups, with no generation spending more than five minutes per day on the platform.
The study further explored smartphone dependence, finding that 21% of young Gen X (aged 45 to 54) rely exclusively on smartphones for internet access, compared to 12% of older Baby Boomers and the Silent Generation. Additionally, nearly half of Gen Z (42%) and young Millennials (40%) use their smartphones to complete forms and applications on a weekly basis.
Marc Porcar, CEO of QR Code Generator PRO S.L., commented on the findings: “Being chronically online offers benefits such as staying current with trends and adapting quickly to changes. However, it also presents challenges, including shortened attention spans and potential burnout. It’s crucial for individuals to be aware of signs of social media addiction, like compulsively checking phones or feeling anxious when offline. Striking a balance between screen time and offline activities is essential for maintaining a healthy relationship with technology.”
Overall, the data underscores a significant shift towards increased digital engagement among younger generations, highlighting the need for strategies to manage online time and ensure a balanced lifestyle.
