Tobii, the global leader in eye-tracking technology, has unveiled its latest innovation, Glasses Explore, a cloud-based software aimed at making the analysis of human behaviour more accessible. Launched today, the new platform is designed to offer ease of use and aims to reduce the complexities typically involved in gathering and understanding behavioural insights.
Paired with Tobii’s Pro Glasses 3, Glasses Explore allows users to capture and analyse human attention and awareness, providing a deeper understanding of what people focus on in real-world environments. The software offers intuitive insights into human performance, user experience (UX), and training efficiency, making it a versatile tool for sectors ranging from sports coaching to workplace training.
Gunnar Troili, Senior Vice President for Products & Solutions at Tobii, emphasised the value of the new software in transforming how organisations approach behavioural analysis: “Behavioural insights shouldn’t require hours of expert analysis. With the Glasses Explore software, anyone can put themselves in the shoes of real people in real scenarios, using point-of-view gaze recordings to clearly expose challenges in training, efficiency, and UX design.”
Troili further highlighted that the software allows users to discover patterns in behaviour by using gaze data collected through Tobii’s wearable eye-tracking device, the Pro Glasses 3. This technology helps businesses and organisations understand how individuals interact with their surroundings, giving them the information they need to improve user experiences and streamline processes.
The aim is to make the analysis of human awareness more accessible to a wider audience. By reducing the complexity of data analysis, Tobii hopes to lower the threshold for incorporating human behavioural insights into routine practices, whether it be for enhancing training programmes or optimising product design.
The pairing of Tobii Pro Glasses 3 and Glasses Explore is expected to open new avenues for improving performance in sports coaching. By examining where athletes direct their focus during training, coaches can fine-tune strategies and techniques based on real-world data. The software is also expected to play a significant role in improving workplace training by offering a first-person perspective on how employees engage with tasks and equipment, helping organisations enhance productivity and efficiency.
Glasses Explore is available as part of a subscription package, but those purchasing Tobii’s Pro Glasses 3 will receive a complimentary one-year subscription to the software. The platform’s user-friendly interface allows even those without prior experience in behavioural analysis to find patterns, interpret gaze data, and share insights quickly and effectively. The software’s intuitive design encourages repeated use, making it easier for organisations to adopt behavioural insights as part of their daily operations.
Tobii has been a pioneer in attention computing, and the launch of Glasses Explore reaffirms the company’s commitment to making cutting-edge behavioural insights more widely accessible. Whether used to streamline training processes, improve UX design, or enhance sports performance, Glasses Explore offers a practical, real-world application for understanding human behaviour.
For more information about Glasses Explore, visit Tobii’s official website.
