North West-based agency 438 Marketing has teamed up with Isuzu UK to create a purpose-driven mental health campaign aimed at fostering positive conversations around mental wellbeing. The campaign, titled #sidebyside, encourages people to use the safe, distraction-free environment of a vehicle as a place to have meaningful discussions. The initiative follows Isuzu’s recent success in ITV’s inaugural Head First award, a programme designed to encourage advertisers to address mental health issues. Although Isuzu’s campaign was announced as a runner-up in the competition, the #sidebyside idea received match-funding of up to £250,000 for airtime on ITV’s channels. Debuting on ITV4 on…
Author: Humanima
Newcastle-based Atom Technology Solutions has become the first Managed Service Provider in the UK to offer Microsoft’s latest Cloud Migration Factory (CMF) service, marking a major milestone for the rapidly expanding IT firm. Initially designed for large corporations to facilitate a smooth transition to Microsoft’s Azure cloud platform, the Cloud Migration Factory has now been adapted to cater to small and medium-sized enterprises (SMEs). This development aims to provide smaller organisations with the same robust tools and capabilities traditionally reserved for larger businesses. Atom Technology Solutions made headlines in September 2024 by completing the UK’s first project using the Cloud…
A heartwarming new coffee table book titled Dog The Originals aims to capture the affection dog lovers have for their furry friends while also raising funds for disabled dogs. Created by Yasmin El-Saie, the book celebrates unique canine accounts from Instagram, showcasing their captivating personalities and the joy they bring to their followers. Yasmin, who has battled anxiety, found solace and happiness through the dogs of Instagram. “These wonderful dogs have been there to help lift my spirits and spread joy during difficult times,” she explains. This experience led her to create Dog The Originals, a project close to her…
New data suggests that access to green spaces may not be the solution to mental health issues, with some of the most forested states in the US reporting higher-than-average mental illness rates. Findings from Eco Lodges Anywhere, based on government statistics, show that states such as Maine, where nearly 90% of the land is covered by forest, still report concerning levels of mental health challenges. According to the 2024 Mental Health in America report, compiled by Mental Health America, over 24% of Maine’s population experiences mental illness – well above the national average of 23.08%. This trend is mirrored in…
A historic lane in Newcastle upon Tyne has been given a vibrant new look as part of a city centre project aimed at putting creativity and culture at the heart of local life. Six local artists have transformed Forth Lane, a 500-year-old street, into a lively urban art gallery, celebrating the area’s history while injecting a fresh wave of creativity. The initiative, led by Creative Central NCL in collaboration with Newcastle Arts Centre, Project North East, and NE1, selected six talented artists to create murals under the theme of “Pleasure Garden.” The newly revamped Forth Lane is now home to…
Victims of modern slavery are set to receive more timely support as the UK government unveils new measures to clear the backlog of modern slavery cases. The government has committed to eliminating the current delays within two years, bringing much-needed clarity to thousands of victims, including women, men, and children, many of whom have endured sexual, physical, and economic abuse. At present, many victims face long waits for confirmation of their status as a modern slavery victim through the national referral mechanism, where a “conclusive grounds” decision is required. These delays can prolong uncertainty and exacerbate mental health issues, leaving…
A new study has identified Dorset as the UK’s oldest region, with Barking and Dagenham in London revealed as the youngest. Conducted by life insurance specialists Insurance Hero, the research analysed data from the Office for National Statistics, the Northern Ireland Statistics and Research Agency, and Scotland’s Census, examining the percentage of local populations aged over 85 and under four across 212 areas of the UK. The findings show a stark contrast in age distribution across the country, with Dorset emerging as the region with the highest proportion of residents aged over 85. According to the study, 4.27% of Dorset’s…
As the autumn season progresses, mental and emotional health has become a key concern for many, especially with students returning to school and professionals settling back into office life. Among young adults in particular, who are often experiencing newfound freedom and responsibility, mental health can be easily neglected. Jaya Jaya Myra, a bestselling author, TEDx speaker, and wellness expert, highlights the challenges young adults face as they transition into adulthood. With the pressures of university life or early career responsibilities, many young people struggle to manage their mental and emotional well-being. According to Myra, meditation and mindfulness can provide a…
CACI, a company with more than 25 years of experience in the care sector, has announced the launch of Certa, a new care management software aimed at improving the delivery of homecare services. The all-in-one solution is designed to assist care providers of all sizes in managing the administrative aspects of care, allowing them to focus on delivering person-centred services. According to CACI, Certa offers a comprehensive range of tools to support care planning, scheduling, and financial management. These features are aimed at streamlining the care process, from rostering to invoicing, helping providers to manage services more efficiently while maintaining…
TV presenter Rob Rinder has called for increased research and improved support for individuals living with Lewy body dementia, a condition that has personally affected his family. His appeal comes as he lends his support to the annual Scarf For Lewy event, organised by the Lewy Body Society, aimed at raising awareness of the second most common form of neurodegenerative dementia among older people. Rinder’s father struggled to receive a correct diagnosis in his 60s, and the family found it challenging to cope with the symptoms of this relatively unknown degenerative brain disease. Lewy body dementia affects various cognitive functions,…
